市场营销-分析重点

Major

Explore the marketing - analytics emphasis bachelor's degree program at UW-Eau克莱尔

Combine your love for marketing and data with a bachelor’s degree in marketing - analytics emphasis from the 威斯康星大学欧克莱尔分校.

由AACSB国际认证, our reputable business school is the only one in Wisconsin to offer a marketing analytics major and will prepare you well for this growing field. 通过严谨的课程和独特的项目, you'll learn how to use statistical analysis and technology to make informed decisions. 全面了解社交媒体, websites, ad campaigns and sales will show you the unique role each play when developing and adjusting marketing strategy.

你也会熟练使用同样的工具, software and programs marketing professionals are using in the field. We are one of just a handful of programs nationally to use Nielsen’s proprietary software and research databases in our marketing analytics courses. 

A key component of our marketing analytics program is providing students with relevant and resume-building experiences. 无论是通过实习, 研究项目或国家竞赛, you're certain to learn the latest techniques and best practices from experts in the field. 

市场分析专业人员需求量很大. These skilled individuals are able to identify potential customers, influence purchasing behavior and calculate profitability — making them a huge asset to many companies and organizations. 你准备好成为他们中的一员了吗?

为什么威斯康星大学欧克莱尔分校强调营销分析?

真实世界的研究经验. Team up with local Wisconsin employers — and businesses across the country — on market research projects made possible through your professor's outstanding connections. Students have worked with reputable organizations like Mary Kay, 《澳门黄金城官网赌场》, 费城老鹰队, 人类家园, 童子军和梅奥诊所健康系统, offering valuable insight on their marketing campaigns.

认证的机会. Analytics students are introduced — and prepared well for — industry certifications that can set them apart when applying for jobs. These certifications include Google Analytics, Google AdWords Fundamentals and Google Digital Sales. Knowledge of these platforms is highly sought after in the industry. 

国家比赛. Each year, marketing students compete in regional and national competitions to sharpen their skills in analytical thinking, presenting, 讲故事和解决问题. Participate in events like the 美国市场营销协会 Competitions or the National Collegiate Sales Competition.

全球学习. 在威斯康星大学欧克莱尔分校, we believe that in order to get the most out of your education, 你需要探索你周围的世界. To do this, many marketing majors choose to study abroad or participate in the National Student Exchange program. Opportunities like these give you a broader, more global understanding of business and marketing. 

专家教师. The highly-skilled faculty in the College of Business will give you exceptional insight. They are up-to-date in the ever-changing field and will encourage you to step outside your comfort zone in order to gain new skills and experiences. 在这里，你不只是一个数字. Our professors support you in your academic journey and are excited about how they can help you get a job you love. 

Awarded

持续的卓越

由π Sigma Epsilon- Zeta Epsilon章在2020年

Top

美国医学协会国际大学分会

awarded by the 美国市场营销协会 International in 2020

100%雇佣

或者毕业后继续接受教育

2021-2022年毕业生报告

快速的事实

市场营销-分析强调程序细节
  • 课程长度:四年
  • 提供:亲自
  • 校园:欧克莱尔
  • 这个专业不需要辅修.
  • Students majoring in this program will earn a Bachelor of Business Administration (BBA) degree. 
额外市场营销专业
学生组织
  • 美国市场营销协会
  • 销售和市场(PSE)
  • Beta Gamma Sigma荣誉(BGS)
  • 学院的十

认证信息

AACSB logo

我们的学术课程是世界上最好的. 我们是由AACSB国际认证, a mark of excellence achieved by less than 5% of all business schools worldwide.

What can I do with a marketing - analytics emphasis degree from 澳门葡京网赌送彩金?

As the first — and only — business school in Wisconsin to offer marketing analytics as a major, 毕业生需求量很大. And because so many different organizations need analytic professionals, 校友们可以在各行各业找到工作. 

强调市场分析的校友现在在哪里?

营销分析职业

在我的教育过程中, I learned the most from semester-long projects working with organizations like Mayo Clinic Health System, YMCA, 荷美尔食品和CVTC成人教育. These projects gave me insight into real-world business problems and brought learning out of the textbook.

莎拉Peichel 市场营销分析

Marketing - analytics emphasis bachelor’s degree program curriculum

Take what you've learned inside the classroom and apply it to real-world situations and challenges. 无论是通过实习, 服务学习项目, 工作坊或学生组织, there is no shortage of professional growth opportunities here. A required professional development program will further prepare you for your career by covering topics in career planning, 专业形象, 面试, 礼仪和社交.

What classes do marketing - analytics emphasis majors take?

你的课程可能涵盖以下主题: 

了解更多有关 comprehensive marketing - analytics emphasis major in the 澳门葡京网赌送彩金 course catalog.

了解更多澳门葡京网赌送彩金澳门葡京网赌送彩金的信息

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部门信息

市场营销和供应链管理

施耐德社会科学馆400D
公园大道1702号
 Eau Claire, WI 54701
Visit the 市场营销和供应链管理 department website